Report - published 5:07 pm

‘This Morning’ Rises, Competition is Sleepy

Today’s report is an analysis of the weekday morning news ratings race. Over the past two years, Good Morning America has established itself as the #1 weekday morning news program, not only among total viewers, but among viewers in the demo most desired by news advertisers: Adults 25-54. NBC’s Today had set the pace for years (and generally continues to do so […]

‘This Morning’ Rises, Competition is Sleepy

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