Monthly


May 16, 2006

Lifetime Performance/Schedule Analysis – May 2006

NETWORK: Lifetime Television NETWORK TAGLINE: “Connect, Play, Share” DESCRIPTION OF NETWORK: Lifetime is dedicated to offering quality entertainment and informational programming, in addition to advocating a wide range of issues that affect women and their families. GENRE(S) OF PROGRAMMING: Drama, Comedy, Documentaries, Reality, Specials TARGET DEMOGRAPHIC: 18-49 Women NUMBER OF HOUSEHOLDS: 96.4 million PARENT COMPANY:A&E […]

May 16, 2006

History Channel Performance/Schedule Analysis – May 2006

NETWORK OVERVIEW NETWORK: History NETWORK TAGLINE: “History Made Every Day” DESCRIPTION OF NETWORK: History brings history to life through original non-fiction specials, series and movies across multiple platforms. Programming content ranges across military and contemporary history, science and technology, natural history, and pop culture.  GENRE(S) OF PROGRAMMING: History, Science, Technology, Contemporary History, Religion, Archaeology, Informational, Movies TARGET […]

May 16, 2006

G4 Performance/Schedule Analysis – May 2006

NETWORK G4 NETWORK TAGLINE “TV That Is Plugged In” DESCRIPTION OF NETWORK The network for guys who are plugged into the digital generation. Breaking news, video game industry news, trends, reviews, the hottest games and gear, celebrity interviews and insider opinions. G4 is the first and last word on games, sports, technology, animation, interactivity, the […]

May 16, 2006

Food Network Performance/Schedule Analysis – May 2006

NETWORK: Food Network NETWORK TAGLINE: “Way More Than Cooking” DESCRIPTION OF NETWORK: Food Network is dedicated to exploring new and innovative ways to approach the topic of food – from preparation to eating while traveling to history of our favorite dishes. With programs dominated by likable personalities, well-known chefs and restaurateurs, the network explores pop […]

May 16, 2006

Discovery Performance/Schedule Analysis – May 2006

NETWORK OVERVIEW NETWORK: Discovery Channel NETWORK TAGLINE: “The World is Just Awesome”DESCRIPTION OF NETWORK:  New Mission Statement: “TO ILLUSTRATE THE WORLD IN ALL ITS WONDER, DIVERSITY AND AMAZEMENT”;  to “ignite viewers’ curiosity.” It’s all about “Awesome” these days, and things certainly have changed now that the John Ford era is officially underway.  A new logo, […]

May 16, 2006

Court TV Performance/Schedule Analysis – May 2006

NETWORK OVERVIEW NETWORK: truTV NETWORK TAGLINE: “Not Reality. Actuality.” DESCRIPTION OF NETWORK: truTV is television’s destination for real-life stories told from an exciting and dramatic first-person perspective and features high-stakes, action-packed originals that give viewers access to places and situations they can’t normally experience. GENRE(S) OF PROGRAMMING: Crime, Documentary, Reality TARGET DEMOGRAPHIC: Men 18-49, Men […]

May 16, 2006

CMT Performance/Schedule Analysis – May 2006

NETWORK OVERVIEW NETWORK: CMT NETWORK TAGLINE: None at present.DESCRIPTION OF NETWORK: CMT features original programs, live concert series and music videos. GENRE(S) OF PROGRAMMING: Awards Ceremonies, Entertainment, Lifestyle, Movies, Music TARGET DEMOGRAPHIC: Adults and Women, 25-54 NUMBER OF HOUSEHOLDS: 88.9 millionPARENT COMPANY: Viacom SISTER NETWORKS: CMT HD, CMT Pure Country, BET, BET Centric, Comedy Central, […]

May 16, 2006

Bravo Performance/Schedule Analysis – May 2006

NETWORK OVERVIEW NETWORK: Bravo NETWORK TAGLINE: “Only By Bravo” DESCRIPTION OF NETWORK: Bravo is the cable network that plugs people into arts, entertainment and pop culture with original programming, acclaimed drama series, movies, comedy and music specials, and by showing a whole different side of celebrities. GENRE(S) OF PROGRAMMING: Arts, Drama, Comedy, Music, Reality TARGET […]

May 16, 2006

BET Performance/Schedule Analysis – May 2006

NETWORK: BET (Black Entertainment Television) NETWORK TAGLINE: “It’s My Thing” DESCRIPTION OF NETWORK: BET connects with young African American viewers, taking a leadership role as the media and entertainment brand for African Americans and consumers of Black culture. Core programming is comprised of reality series, urban-oriented movies, hip-hop and R&B music videos as well as […]

May 16, 2006

Animal Planet Performance/Schedule Analysis – May 2006

NETWORK Animal Planet NETWORK TAGLINE “Surprisingly Human” DESCRIPTION OF NETWORK Animals, animals, animals…cute ones, fierce ones, in the wild, in the backyard, observed by experts, anthropomorphized, ranked, captured on video, competing, attacking, being attacked, being trained, being healed, being rescued…it’s all animals. GENRE(S) OF PROGRAMMING Wildlife, Natural History, Documentary, Reality TARGET DEMOGRAPHIC Adults 25-49 NUMBER […]

May 14, 2006

E! Performance/Schedule Analysis – May 2006

NETWORK OVERVIEW NETWORK: E!  NETWORK TAGLINE: None at present. DESCRIPTION OF NETWORK: A network soley devoted to celebrities, entertainment and the Hollywood community. GENRE(S) OF PROGRAMMING: Entertainment News, Lifestyle, Reality TARGET DEMOGRAPHIC: Adults 18-49.  Young, educated, upscale professional, with the most aggressive viewership growth among Adults 18-34. NUMBER OF HOUSEHOLDS: 96 million PARENT COMPANY: Comcast […]

May 14, 2006

Comedy Central Performance/Schedule Analysis – May 2006

NETWORK: Comedy Central NETWORK TAGLINE: None. DESCRIPTION OF NETWORK: A 24-hour, all comedy network. A mix of original programming, stand-up, sketch comedy, classic television shows and movies. GENRE(S) OF PROGRAMMING Comedy, News, Variety, Documentary, Animation, Reality TARGET DEMOGRAPHIC: Adults 18-49, with a heavy concentration on Men 18-34. NUMBER OF HOUSEHOLDS: 95 million PARENT COMPANY: Owned […]

May 12, 2006

GSN Performance/Schedule Analysis – May 2006

IN DEVELOPMENT KERRY’S GETTING MARRIED (REALITY)A real-time show follows a woman’s search for a mate.Premiere Date: TBA. NATIONAL VOCABULARY CHALLENGE (GAME)GSN is kicking off the second season of its NATIONAL VOCABULARY CHALLENGE, tweaking the qualification and competition process in response to lessons learned in the inaugural season. The competition was developed last year by the […]

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