Monthly

February 12, 2011

GSN Analysis – February 2011

NOVEMBER 2010 PRIMETIME SCHEDULE: * Bold denotes programming change SCHEDULING STRATEGIES: Much of GSN’s programming is conventional studio-based quizzers that dominate primetime. However, they are leading up with new specials and theme nights as in the case of their Vegas Night block of casino programming. GSN continually looks to redefine and expand the definition of […]

February 12, 2011

G4 Analysis – February 2011

NOVEMBER 2010 PRIMETIME SCHEDULE: * Bold denotes programming change SCHEDULING STRATEGIES: G4 has also been spending more money and getting into off-network acquisitions in primetime. High profile acquisitions like COPS, ARRESTED DEVELOPMENT, LOST and HEROES. This allows the channel a built in audience immediately that they might have not had. These series speaks perfectly to G4’s […]

February 12, 2011

FX Analysis – February 2011

FEBRUARY 2011 PRIMETIME SCHEDULE: * Bold denotes programming change SCHEDULING STRATEGIES: While accounting for a small percentage of the primetime line-up, original series are a key component of FX’s schedule and brand identity. Original series help to set the conversation and the branding, but movies still comprise the bulk of the programming and the ratings. […]

February 12, 2011

Food Network Analysis – February 2011

FEBRUARY 2011 PRIMETIME SCHEDULE: * Bold denotes programming change SCHEDULING STRATEGIES: Food network has a ton of recognizable titles and rotates them through their schedule from month to month effectively. They use quite a lot of half hours. This network, more than most nonfiction channels these days, has a predictable Sunday night. On Sundays, high […]

February 12, 2011

E! Analysis – February 2011

FEBRUARY 2011 PRIMETIME SCHEDULE: * Bold denotes programming change SCHEDULING STRATEGIES: Even with the cluttered programming on cable on Sunday nights, E! is not afraid to air one of their best originals like KEEPING UP WITH THE KARDASHIANS or THE GIRLS NEXT DOOR. Most of their schedule varies night by night, week to week. It […]

February 12, 2011

Discovery Analysis – February 2011

MARCH 2011 PRIMETIME SCHEDULE: * Bold denotes programming change SCHEDULING STRATEGIES: Schedule has shifted from a consistent slate of series to one that features several nights mixed with single hours, series repeats, and specials. Tuesdays have been the anchor night of late, using DEADLIEST CATCH as a springtime anchor with other series (DIRTY JOBS) to […]

February 12, 2011

Comedy Central Analysis – February 2011

FEBRUARY 2011 PRIMETIME SCHEDULE: * Bold denotes programming change SCHEDULING STRATEGIES: Comedy Central is adept at mixing original series with acquistions such as ITS ALWAYS SUNNY IN PHILADELPHIA and SCRUBS to deliver consistent young adult audiences. Their strategy of using established lead-ins such as SOUTH PARK to introduce new hits such as TOSH.0 has paid […]

February 12, 2011

CMT Analysis – February 2011

FEBRUARY 2011 PRIMETIME SCHEDULE: * Bold denotes programming change SCHEDULING STRATEGIES: Still moving away from the music programming on which the network was founded, CMT has begun depending more on movies, with the previous 8pm strip of EXTREME MAKEOVER HOME EDITION now replaced by the classic DUKES OF HAZZARD. Original series run on Friday, with […]

February 12, 2011

Bravo Analysis – February 2011

FEBRUARY 2011 PRIMETIME SCHEDULE: * Bold denotes programming change SCHEDULING STRATEGIES: This is a female-leaning network, but plenty of men show up, too. As much as any network in cable, Bravo has a “feel.” It’s bright, highly energetic and exudes an urban, upscale, sassy sensibility. The network has kept that vibe from becoming snobbish or […]

February 12, 2011

BET Analysis – February 2011

FEBRUARY 2011 PRIMETIME SCHEDULE: * Bold denotes programming change SCHEDULING STRATEGIES: The BET Monday – Friday schedule typically features a movie each night at 8, with original programming or encores running at 10. This February, THE GAME and LET’S STAY TOGETHER took over that role to some degree. Premiere night for new series is Tuesday, […]

February 12, 2011

Animal Planet Analysis – February 2011

FEBRUARY 2011 PRIMETIME SCHEDULE: * Bold denotes programming change SCHEDULING STRATEGIES: Animal Planet is capitalizing on their success with edgier fare by scheduling more danger-driven series, featuring predators both real (RIVER MONSTERS, YOUR WORST ANIMAL NIGHTMARES) and imagined (LOST TAPES.) The older-skewing COPS/PRECINCT series known as HEROES, previously reduced to only one Prime hour, is now on hiatus. This shift […]

February 12, 2011

A&E Analysis – February 2011

FEBRUARY 2011 PRIMETIME SCHEDULE: * Bold denotes programming change SCHEDULING STRATEGIES: The network’s scheduling approach appears to break the week into two parts: Monday-Thursday, and the weekend. In both instances, it’s all about stacking themes or singular series throughout the night. Monday-Thursday is dominated by reality based series, mostly within the crime and justice category. […]

January 28, 2011

What’s the story behind these numbers?

FREE FEATURE: Click on the graph to view the labels for the x-axis and learn which networks grew in HH December ’09 vs. December 2010. “CABLEU Graphs” is a new content feature in 2011.

January 15, 2011

WE TV Analysis – January 2011

JANUARY 2011 PRIMETIME SCHEDULE: * Bold denotes programming change SCHEDULING STRATEGIES: This most female of networks runs a structurally very predictable and stable schedule. Most nights if you like what’s on at 8pm, you’ll like the whole evening, for they stack as heavily as virtually any network out there. Often, the same series title will run […]

January 15, 2011

Vh1 Analysis – January 2011

FEBRUARY 2011 PRIMETIME SCHEDULE: * Bold denotes programming change SCHEDULING STRATEGIES: VH1 continues to concentrate on home-grown series, often built around Reality “stars” from earlier series (e.g. DAISY OF LOVE featuring a former ROCK OF LOVE contestant.) VH1’s Primetime lineup is very fluid in nature, leading to a lot of “Various” programs on their schedule […]

January 15, 2011

USA Analysis – January 2011

JANUARY 2011 PRIMETIME SCHEDULE: * Bold denotes programming change SCHEDULING STRATEGIES: USA is extraordinarily consistent month-to-month and week-to-week, yet the network manages to keep the schedule fresh. Off network dramas comprise the white noise that holds the network together with strips and three-hour primetime blocks. NCIS and LAW & ORDER: SVU typically fill that role. […]

January 15, 2011

TruTV Analysis – January 2011

JANUARY 2011 PRIMETIME SCHEDULE: * Bold denotes programming change SCHEDULING STRATEGIES: Original series dominate TruTV’s primetime schedule. The only acquired program is COPS. There are no thematic evenings distinct from one another, rather a relatively even distribution of original series. A heavy reliance on OPERATION REPO, comedic video clip properties, and a handful of other series […]

January 15, 2011

Travel Channel Analysis – January 2011

JANUARY 2011 PRIMETIME SCHEDULE: * Bold denotes programming change SCHEDULING STRATEGIES: The schedule is built around a handful of key series at 9pm or 10pm, complemented by repeats of the same on the same night. Monday features ANTHONY BOURDAIN and ANDREW ZIMMERN BIZARRE FOODS. Wednesday is MAN VS FOOD, and Friday is GHOST ADVENTURES. The […]

January 15, 2011

TNT Analysis – January 2011

JANUARY 2011 PRIMETIME SCHEDULE: * Bold denotes programming change SCHEDULING STRATEGIES: Sunday through Wednesday is TNT’s primary focus, where the network has attempted to run original series throughout the year. BONES and (usually) LAW & ORDER have become a big part of the schedule, trying to hold up those Monday through Wednesday originals. NBA runs […]

January 15, 2011

TLC Analysis – January 2011

JANUARY 2011 PRIMETIME SCHEDULE: * Bold denotes programming change SCHEDULING STRATEGIES: TLC, which does occasional topical specials like the recent EXTREME COUPONING and WILLIAM & KATE: A ROYAL LOVE STORY. The schedule tends toward stacking by theme or editorial sensibility, rather than by title alone. They do not strip. Weekends carry mostly one-off hours, off-network […]

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Monthly

February 12, 2011

GSN Analysis – February 2011

February 12, 2011

G4 Analysis – February 2011

February 12, 2011

FX Analysis – February 2011

February 12, 2011

Food Network Analysis – February 2011

February 12, 2011

E! Analysis – February 2011

February 12, 2011

Discovery Analysis – February 2011

February 12, 2011

Comedy Central Analysis – February 2011

February 12, 2011

CMT Analysis – February 2011

February 12, 2011

Bravo Analysis – February 2011

February 12, 2011

BET Analysis – February 2011

February 12, 2011

Animal Planet Analysis – February 2011

February 12, 2011

A&E Analysis – February 2011

January 28, 2011

What’s the story behind these numbers?

January 15, 2011

WE TV Analysis – January 2011

January 15, 2011

Vh1 Analysis – January 2011

January 15, 2011

USA Analysis – January 2011

January 15, 2011

TruTV Analysis – January 2011

January 15, 2011

Travel Channel Analysis – January 2011

January 15, 2011

TNT Analysis – January 2011

January 15, 2011

TLC Analysis – January 2011

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