Discovery’s Ratings Success with Rebrands: Can it Work for The Hub?

Report - published 4:38 pm

One week ago today, sources confirmed reports that Discovery Communications and toy maker Hasbro modified their four-year partnership in The Hub Network, with Discovery taking a controlling interest in the network and renaming the channel “Discovery Family” to include programming for parents as well as kids. Hasbro will still maintain a stake in the network, […]

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