Report - published 5:29 pm

Celebs Get Hands Dirty To Drive Ratings

Today’s report is based on this week’s Multichannel News cover story on celebrity-driven lifestyle programming. In the report (sub required), the trade’s programming editor R. Thomas Umstead makes the case that putting celebrities to work is working out well for cable networks. These networks that once typically hired experts in the field or no-name reality hosts are suddenly tapping a rich […]

Celebs Get Hands Dirty To Drive Ratings

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