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Reports Including Ratings Tables

May 11, 2013

Syfy Analysis

SCHEDULING STRATEGIES: Syfy programs its line-up differently every night of the week, with no strips or similar fare to carry viewers across the week. The schedule is well-rounded – unlike other nets, Syfy does not rely upon a single stripped program to boost the numbers. Syfy has the resources to use the volume approach to finding the […]

May 10, 2013

Vh1 Analysis

SCHEDULING STRATEGIES: VH1 is proving itself as a worthy component in the original non-fiction programming space in the vast countryside of cable television. Original series’ such as LOVE AND HIP HOP ATLANTA and SINGLE LADIES are making their presence known especially among the female viewers. VH1 bounces back and forth between stacking its original series […]

May 10, 2013

Oprah Winfrey Network Analysis

SCHEDULING STRATEGIES: Now in its third year, the Oprah Winfrey Network continues to evolve with a mixture of original series, syndicated acquisitions, and plenty of programs starring the woman in charge. 2013 will also see the network’s first foray into the realm of scripted series. The weeknight schedule is always subject to change, with some […]

May 10, 2013

CMT Analysis

SCHEDULING STRATEGIES: CMT is turning Country Music into a lifestyle by developing reality shows based around rural-America and male-targeted themes (sports, rednecks, the South). While music remains the theme for movies and specials, the network has recently enjoyed success with original reality series such as MY BIG REDNECK VACATION and SWAMP PAWN. The sitcom REBA […]

May 10, 2013

TNT Analysis

SCHEDULING STRATEGIES: TNT’s programming line-up has never been particularly cohesive, with live sports programming appealing to young men, off-net procedurals and original dramas appealing to older women and action movies and westerns skewing male. Still, it all hangs together under the “Drama” banner, and careful scheduling usually lets viewers know when to tune in for […]

May 10, 2013

Travel Channel Analysis

SCHEDULING STRATEGIES: The schedule is built around a handful of key series at 9pm or 10pm, complemented by repeats of the same on the same night. Mondays in April was BIZARRE FOODS AMERICA, LAYOVER, and freshman series BURGER LAND. Tuesdays were more BIZARRE FOODS, paired with a variety of programs. More originals on Wednesday with […]

May 9, 2013

Food Network Analysis

SCHEDULING STRATEGIES: Food Network has a robust inventory of recognizable titles that it rotates through the schedule. The network doesn’t strip across the week, but has created stacks for most nights. Mondays and Fridays are driven by Guy Fieri’s DINERS, DRIVE-INS AND DIVES, Tuesday is competition programs for women — CHOPPED and/or CUPCAKE WARS, Wednesday […]

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Reports Including Ratings Tables

May 11, 2013

Syfy Analysis

May 10, 2013

Vh1 Analysis

May 10, 2013

Oprah Winfrey Network Analysis

May 10, 2013

CMT Analysis

May 10, 2013

TNT Analysis

May 10, 2013

Travel Channel Analysis

May 9, 2013

Food Network Analysis

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