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DVR (Time-shifted) Adults 18-49 Ratings – Program ratings for national sources are produced in three streams of data Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs.
Live+Same Day(Live+SD) ratings include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing.
Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.
DVR Ratings Increase Past Airdate – How many people watched the show on their DVRs within 7 days following the airdate
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We brainstorm as a team about interesting trends, hypothesize and then dig into the data to research our conjectures and communicate the results to you! We also collect feedback on a daily basis on what you’re interested in learning more about and this is hugely influential in focusing our hours of research and writing.
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